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  • NEW SERIE EXPERT

    For perfect salon hair everyday.

Serie Expert

#myexpert

FIND YOUR EXPERT

Tell us about your hair care needs and we’ll analyze your answers to find the perfect products and the right expert, just for you. Sign up to our newsletter and you could even win a year of free hair care with your own personalized routine!

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#MYEXPERT

Meet the new Serie Expert Spokeperson

Serie Expert Taylor Hill
Serie Expert Taylor Hill
Serie Expert Taylor Hill
Serie Expert Taylor Hill

“Hair is an important aspect of my work, so I need to take good care of it. With L’Oréal Professionnel I know my hair will always look beautiful, shiny and healthy as if I’ve just stepped out of the salon!” she says.

Serie Expert Taylor Hill

Perfect salon hair everyday #myexpert

#MYEXPERT

Freshly made for you with Powermix

Serie Expert Power Mix
Serie Expert Power Mix
Serie Expert Power Mix
Serie Expert Power Mix

In 2017, Serie Expert reinvents the experience in salon with Powermix. the 1st in-salon personalised masques highly concentrated in pure ingredients, freshly mixed at the last minute to instantly transform your hair.

Serie Expert Power Mix
  1. Serie Expert

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    Bespoke hair consultation guide

    in salon only


    Before each powermix routine you hairdresser will analyse your hair habits, & expectations, and after its hair analysis, it will recommend for your bespoke hair treatment for perfect salon hair everyday.

  2. Serie Expert

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    Shampoo

    in salon only


    Serie Expert has 14 dedicated ranges with the very best high precision professional treatments from advanced L’Oreal technologies to instantly treat every hair type and need.

  3. Serie Expert

    3

    Powermix

    in salon only


    Powermix : our new intensive personalized treatments selected and prepared before your eyes. With our newest freshly made treatment, your hair is instantly magnified by a flash of shine and with unparalleled softness.

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#myexpert

New homecare starring iconic products

Serie Expert
Serie Expert


In 2017, Serie Expert reinvents itself and turns a new page in its history! New packaging that is more environmentally-friendly and more personalization both in salon and at home. This new Série Expert, which has been revamped from A to Z. 

We used the opportunity to improve its environmental footprint, thanks to more long-lasting retail formats, more environmentally-friendly packaging and reusable dispensers. With 13% less plastic on average in its packaging, the new Série Expert makes savings of -58 tons of plastic every year. For it, the bottles have been reimagined to maximize their capacity. 

Each woman’s hair is unique, differing according to several criteria: hair type, past treatment and beauty routines, as well as the different needs and desires of each person. Série Expert includes some 15 treatment ranges grouped into 4 families to meet all needs.

INFORCER,anti-breakage

Serie Expert Inforcer
Serie expert invents the 1st strengthening anti-breakage hair treatment precisely dosed in vitamin b6 + biotin to stop hair breakage & fall. 

This duo of star actives is found throughout the Série Expert Inforcer range—not only in the shampoo, conditioner and mask, which are all no-rinse products, but also at the heart of three other products: a smoothing anti-breakage product, a brush-proof spray and a night anti- friction serum.
Serie Expert Inforcer
Serie Expert Inforcer

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