New
[French Glossing]
New in salon: gradient colour with an exclusive glossing treatment.
A professional
2-step technique.
For gradient colour with an exclusive glossing treatment.
- Perfect grey coverage
with permanent hair colour Majirel or iNOA. - Weightless glossy lengths
with Dia light acidic gloss.
Weightless glossy lengths
Dia light acidic gloss colour.
Dia light unique gel-cream no-amonia formula with acidic PH neutralizes undertones after lightening and revives colour on lengths. It preserves hair surface and nourishes the hair, for a tailored professional glossy colour.
The result?
- Hair up to
2x shinier* - Hair
+30%nourished** - Color tenacity
Up to 6 weeks***
*Instrumental test after multiple Dia light applications on lengths vs oxidative hair colour from L'Oréal Professionnel.
**Instrumental test VS untreated hair.
***Instrumental test after multiple Dia light applications on lengths vs oxidative hair colour from L'Oréal Professionnel on fundamental shades.
PERFECT GREY COVERAGE
Majirel.
The infinite true-to-tone hair colour palette for perfect coverage. Over 150 permanent shades for mistake-proof usage & long lasting colour with care.
Majirel palette has also different technologies, such as Majirel Cool Cover, Majirel Cool Inforced and Majirel GLOW, for cooler results, optimal neutralization and tailor-made finishes.
PERFECT GREY COVERAGE
iNOA.
iNOA is the unique ammonia-free permanent hair colour powered by oil, by L’Oréal Professionnel Paris. It is propelled by oil thanks to its ODS technology inside (Oil Delivery System) that is the colour activator. This oil base engine potentializes the colouration process for unprecedented colour results.
The result?
Up to 100% grey coverage.
Optimal scalp comfort.
Sublime shine.
new dia light
Discover the new Dia light
100% pro toolbox.
Dia light is already loved by balayage masters for toning, we’ve now made it perfect for grey coverage services, with:
New
Liquifier
Clear
Gloss.
Fluidifies any Dia light mix for faster & easy take through.
New
bottle.
Easy and fast mix dosage.
New
packaging.
New professionnal and premium packaging for intuitive color associations with Majirel.
More sustainable
French Glossing is better for the planet.
Packaging recyclability.
The new Dia light tubes are recyclable and made from 95% recycled aluminum.
The plastic caps are made from recycled plastic* and the new boxes from recycled & recyclable carton.
Water saving service.
Thanks to the new Clear, the rinsability of the service is improved, saving up to 33% of water per service.**
*excluding dyes and additives.
**instrumental test, quantity of water used to rinse the lengths vs iNOA.
More sustainable
[Metal Detox]
Pro guarantee your colour, balayage & lightening.
Patented technology with Glicoamine to neutralize metal inside the fiber & detoxify hair.
87% less breakage risk.*
100% reliable colour results.**
*instrumental test Metal Detox pre-treatment + technical procedure + shampoo + mask.
**no impact on lift and optimized colour uptake.
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master the technique
French Glossing technique and Dia light secrets.
Available on Access: a new education program, including content where pros share their experience and give you tips on French Glossing and Dia light.