NEW IN SALON
Fight dullness for 6 weeks of gloss colour1 .
Up to 70% grey coverage.
1Instrumental & consumer tests.
Discover the science behind Dia color.
PERFORMANCE
Dia color
Alkaline demi-permanent colour. Ammonia-free.
Available in 40 shades,
mixable and customizable for personalized colour results.
- 6 weeks of gloss colour 1.
- 3x more shine 2.
- Up to 70% grey coverage.
- 100% true-to-tone colour.
- Up to 92% natural-origin ingredients 3.
1Consumer & instrumental tests.
2Instrumental test.
3Maximum % of naturality across all shades of the range, with at least 84%.
TESTIMONIALS
Co-developed with pros.
Naturality is a strength, and the results were still 100%. The shine was impeccable and the reflect of tone was expressive. I was really impressed.
Jessica Gonsalves
@jess.stylist
Professional colorist, U.S.A.
PERSONALIZED WITH TECH
My Hair [iD]
Professional colour consultation.
My Hair [iD] is a professional colour consultation tool featuring both iNOA & Dia color.
Unique inspirations, virtual try-on, professional diagnosis and product recommendation combined in an all-in-one experience.
DIA COLOR TOOLBOX
All you need to know about Dia color.
PRO TIPS
Dia color tips from pro to pro.
Let’s see it from you!
Post your hair looks and insights with #Diacolor on Instagram & Tiktok!
How to take the perfect picture?
Try a clean background, good lighting and close-up on hair.
Don’t hesitate to hold it slightly to valorize the result and to make the professional difference stand out! Use the hashtag #Diacolor for a chance to get featured on @lorealpro
@lorealpro_education_canada.