NEW IN SALON
INOA
The luxurious in-salon colour experience. Powerd by oil. No ammonia.
#iNOA
COLOUR PERFORMANCE
Tailor-made colour.
Large colour palette of 84 shades, and more than 4 000 colour possibilities thanks to iNOA [iD], the new hair colour diagnosis by L’Oréal Professionnel.
An undeniable colour performance, thanks to its ODS technology.
- High impact colour.
- +48% shine1.
-
Up to 100%
grey coverage.
1Instrumental test vs before colour.
![L'Oréal Professionnel iNOA picture](https://www.lorealprofessionnel.ca/ca-en/-/media/master/aox-landing-page-webstories/inoa-2023/the-perf/Performance_BeforeAfter_Julia_Desktop_Img.jpg)
![L'Oréal Professionnel iNOA picture](https://www.lorealprofessionnel.ca/ca-en/-/media/master/aox-landing-page-webstories/inoa-2024/the-performance/Perf_BeforeAfter_BlackAbyss_1_Desk_Img.jpg)
![L'Oréal Professionnel iNOA picture](https://www.lorealprofessionnel.ca/ca-en/-/media/master/aox-landing-page-webstories/inoa-2024/the-performance/Perf_BeforeAfter_BlackAbyss_2_Desk_Img.jpg)
![L'Oréal Professionnel iNOA picture](https://www.lorealprofessionnel.ca/ca-en/-/media/master/aox-landing-page-webstories/inoa-2023/the-perf/Performance_BeforeAfter_Model_Desktop_Img.jpg)
![L'Oréal Professionnel iNOA picture](https://www.lorealprofessionnel.ca/ca-en/-/media/master/aox-landing-page-webstories/inoa-2023/the-perf/Performance_BeforeAfter_Amy_Desktop_Img.jpg)
![L'Oréal Professionnel iNOA picture](https://www.lorealprofessionnel.ca/ca-en/-/media/master/aox-landing-page-webstories/inoa-2023/the-perf/Performance_BeforeAfter_Jane_Desktop_Img.jpg)
THE COLOUR COLLECTIONS
iNOA Colour collections.
- Join our pro community and share your colour creations.
![L'Oréal Professionnel iNOA picture](https://www.lorealprofessionnel.ca/ca-en/-/media/master/aox-landing-page-webstories/inoa-2024/color-collection/ColorCollection_BlackAbyss_Desk_Img.jpg)
NEW RECIPES
Immersion into a surreal palette of pro-recipes for deep black hair colour with different reflects.
Up to 100% grey coverage. Long lasting & high impact colour thanks to Oil Delivery System.
![L'Oréal Professionnel iNOA picture](https://www.lorealprofessionnel.ca/ca-en/-/media/master/aox-landing-page-webstories/inoa-2024/color-collection/ColorCollection_RedNebulla_Desk_Img.jpg)
NEW SHADES
New cool burgundy reds with high visibility dyes.
70% less faded reflects after 10 weeks1.
1Instrumental test vs. without specific dyes.
LATEST COLLECTION
iNOA
Black Abyss.
- 10 Surreal pro-recipes for blacks with different reflects.
- Long-lasting results and utmost coverage.
- Powered by oil. No ammonia, vegan1 formula.
1Vegan formula: no animal-derived ingredients or by-products.
![Shades cartography picture](https://www.lorealprofessionnel.ca/ca-en/-/media/master/aox-landing-page-webstories/inoa-2024/recipes/v_Shades_cartography_Desk.jpg)
Shades cartography.
![Crimson coral look picture](https://www.lorealprofessionnel.ca/ca-en/-/media/master/aox-landing-page-webstories/inoa-2024/recipes/v_Crimson_coral_look_Desk.jpg)
Crimson coral look.
Composed of: ¼ 3 + 2/4 5.60
![Red reef look picture](https://www.lorealprofessionnel.ca/ca-en/-/media/master/aox-landing-page-webstories/inoa-2024/recipes/v_Red_reef_look_Desk.jpg)
Red reef look.
Composed of: ¼ 4 + 2/4 5.60
![Deep anemone look picture](https://www.lorealprofessionnel.ca/ca-en/-/media/master/aox-landing-page-webstories/inoa-2024/recipes/v_Deep_anemone_look_Desk.jpg)
Deep anemone look.
Composed of: ¼ 2,10 + 2/4 5.60
![Dark asterias look picture](https://www.lorealprofessionnel.ca/ca-en/-/media/master/aox-landing-page-webstories/inoa-2024/recipes/v_Dark_asterias_look_Desk.jpg)
Dark asterias look.
Composed of: ¼ 3 + 2/4 4.56
![Algae blooms look picture](https://www.lorealprofessionnel.ca/ca-en/-/media/master/aox-landing-page-webstories/inoa-2024/recipes/v_Algae_blooms_look_Desk.jpg)
Algae blooms look.
Composed of: ¼ 4 + 2/4 4.56
![Purple medusa look picture](https://www.lorealprofessionnel.ca/ca-en/-/media/master/aox-landing-page-webstories/inoa-2024/recipes/v_Purple_medusa_look_Desk.jpg)
Purple medusa look.
Composed of: ¼ 3 + 2/4 4.26
![Navy smoke look picture](https://www.lorealprofessionnel.ca/ca-en/-/media/master/aox-landing-page-webstories/inoa-2024/recipes/v_Navy_smoke_look_Desk.jpg)
Navy smoke look.
Composed of: ¼ 3 + 2/4 5.17
![Graphite reef look picture](https://www.lorealprofessionnel.ca/ca-en/-/media/master/aox-landing-page-webstories/inoa-2024/recipes/v_Graphite_reef_look_Desk.jpg)
Graphite reef look.
Composed of: ¼ 3.0 + 2/4 5.17
![Seafoam grey look picture](https://www.lorealprofessionnel.ca/ca-en/-/media/master/aox-landing-page-webstories/inoa-2024/recipes/v_Seafoam_grey_look_Desk.jpg)
Seafoam grey look.
Composed of: ¼ 4 + 2/4 5.17
![Plankton mocha look picture](https://www.lorealprofessionnel.ca/ca-en/-/media/master/aox-landing-page-webstories/inoa-2024/recipes/v_Plankton_mocha_look_Desk.jpg)
Plankton mocha look.
Composed of: ½ 3 + ½ 4.8
Personalized with tech
The professional colour consultation.
Your professional diagnosis and virtual try-on for tailor-made colour, designed by your hairdresser.
More than 4 000 formulas personalized by your hairdresser available on My Hair [iD] at your fingertips.
Now on L’Oréal Partner Shop.
Buy your iNOA products on our l’Oréal Partner Shop service with 24/7 ordering on any device.
PRO TIPS
All you need to know from pros to pros.
![Loreal pro default video](https://i3.ytimg.com/vi/PDDdORNs61g/maxresdefault.jpg)
![Loreal pro default video](https://i3.ytimg.com/vi/pkraqjMbEPA/maxresdefault.jpg)
![Loreal pro default video](https://i3.ytimg.com/vi/rXvhxcdFjkE/maxresdefault.jpg)
![Loreal pro default video](https://i3.ytimg.com/vi/kD5TeMmPsbE/maxresdefault.jpg)
![Loreal pro default video](https://i3.ytimg.com/vi/kD5TeMmPsbE/maxresdefault.jpg)
Share with us your creations!
Share with us your iNOA looks to inspire other hairdressers and clients around the world.
How to take the perfect picture?
Try a clean background, good lighting and close-up on hair.
Don’t hesitate to hold the hair slightly to valorize the result and to make the professional difference stand out! Use the hashtag #iNOA for a chance to get featured on @lorealpro and @lorealpro_education_canada