The luxurious in-salon colour experience, powered by oil.




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The in-salon augmented colour diagnosis.

Professionnal colour diagnosis, unique inspirations and virtual try-on combined in an all-in-one experience.

More than 4K formulas powered by oil and personalized with tech available in-app at your fingertips.

*VS previous INOA


Powered by oil.​

We kept the core of INOA formula, powered by oil thanks to its ODS patented technology that propels the pigments inside the fiber, therefore eliminating the need of ammonia.

Mixing ratio 1:1
Development time: 35min.

Improved usage.

    • Faster & easier to apply*.
    • Easier to rinse*.

*Vs previous inoa




Tailor-made colour.

Large colour palette of 91 shades, and more than 4000 colour possibilities thanks to iNOA [iD], the new haircolour diagnosis by L’Oréal Professionnel. An undeniable colour performance, thanks to its ODS technology :

    • High impact colour.
    • +48%
      shinier hair*.
    • No damage
      in sight.
    • Up to 100%
      grey coverage.

*Instrumental test vs before after.

cosmeticity & care

No ammonia formula.

iNOA's formula with ammonia and 60% oil inside provides a unique colour experience for you and your clients:

    • No odor.
    • Optimal
      scalp comfort.
    • +20% scalp
    • Visibly Improved
      hair quality.

*Vs before colour. Instrumental test, 62 women.


iNOA commited to the future.

We renovated iNOA making it more sustainable.
Not only its formula is now vegan but packaging improvements were also made:

    • Dematerialized instructions for -79T paper per year.
    • Tube made from 95% of recycled aluminium.
    • Recycled plastic cap.

Share with us your creations!

Thanks to the shades you've received, share with us your iNOA looks to help inspiring other hairdressers and clients around the world.

How to take the perfect picture ?
Try a clean background, good lighting and close-up on hair. Don’t hesitate to hold it slightly to valorize the result and to make the professional difference stand out!

Hairdressers realisation with inoa on instagram

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