Blond Resist,
your most faithful blond ever

Get a diagnosis for INOA at your nearest hairdresser

Like Camille Rowe-Pourcheresse, find your faithful blond

All women dream of a blond colour that lasts. But few actually find satisfaction. This is why L’Oréal Professionnel created the new INOA BLOND RESIST. Thanks to its high resistance formula, unattractive nuances are neutralised and cold shades are enhanced. Blonds remain beautiful, radiant and faithful over time. Even the most delicate shades of blond retain their fragile highlights. Forget brassy blonds! Only your colourist can create your most faithful blond ever.

PRODUCTS : Camille Rowe-Pourcheresse wears INOA High Resist 10,23 and INOA High Resist 8,21.

Discover your faithful blond at your nearest salon

More about INOA
What I finally found? A cold and shiny blond color that stays the same for weeks and never gets brassy and yellowish. Camille Rowe-Pourcheresse

Handpicked for you by our experts


  • No odor
  • No ammonia
  • Optimal scalp comfort
  • No brassiness even after 42 shampoos*
  • Hair quality is visibly improved*
  • Patented technology

*Instrumental tests

Discover INOA Blond Resist

Ask your colourist now for your perfect blond

6 Shades available


6 shades available

Like Camille Rowe-Pourcheresse Find your shade

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The total makeover app

There is no better tool to try new looks before you go to your salon or to find out new ideas and sources of inspiration. I tried it to see myself in other hair colors, cuts and style effects, it’s really cool and user friendly.

Camille Rowe-Pourcheresse


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