The ultimate pro colour virtual try-on.

Explore hair colour trends, give yourself a virtual makeover and book your next salon appointment.

Professional VTO.

A professional tool that makes your colour diagnosis memorable.
Advanced virtual try-on gets the conversation going and helps you better understand what each consumer longs.

Unlimited inspiration.

Discover trends, get inspired and create the perfect look.
Professionnal digital swatchbook and customizable moodboards are available at any moment in the app.

Download My Hair [iD].

Download the ultimate hair colour consultation tool for any L'Oréal Professionnel hairdresser.
Available on Apple Store & Google Play Store.

Latest haircolour innovations.

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Dia Color

New in salon! Demi-permanent colour with no ammonia. 

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iNOA Black Abyss

Immersion into a surreal palette of pro-recipes for deepest blacks with a hint of colour results.

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Dia Light

Discover the new 2 beige iridescent pearl shades and the 3 new cool pearl shades.

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Majirel

A true-to-tone palette, highly concentrated in caring Ionène G.