Majirel GlowTHE 1ST* TRANSLUCENT PERMANENT COLOR

Discover Majirel Glow,
co-developed with our
hair artists community

In 2019, L’Oréal Professionnel re-invents the definition of French natural looking haircolour and creates an exclusive new cool taste, all in translucency, for ultimate neutralized colour results. +50% light reflection** for extreme luminosity. And X4 more transparency*** thanks to a specific pigments balance, with more reflects and low depth.

**Instrumental test.
***Instrumental test vs Majirel core range. Discover

The glow trend

Glow trend in hair colour: what does it mean?

The world of permanent hair colour is now shifting: Glow is the new emerging colour taste: translucent, cool, luminous, ultra-natural. Already firmly established in make-up and skincare, the Glow trend is a new must in haircolour; a new generation of cool translucent colours that reveals a natural look with shine and radiance of the hair itself.

What is different?

It’s a new way of formulating the shades.

This new Glow technology, with more reflects and less base, preserves the hair’s natural transparency and leaves a veil of translucent colour allowing a more natural and luminous colour. Majirel Glow reflects a new trend for ultra-natural and subtle translucent colours.

Majirel Glow

Discover the new Glow technology : no more compromise between neutralization and luminosity.

Neutralization , luminosity & translucency.

NEUTRALIZATION
Boosted in cool reflects, for ultimate neutralized colour result.
Thanks to its high concentration in cool pigments, the Glow technology gives your hair a sublimated neutralized finish on all bases.

LUMINOSITY
+50% light reflection**, for extreme luminosity.
The new Glow formula, mostly based on reflect, brings transparency to your hair for a natural sheer effect. Your hair will look shinier and resplendent.

TRANSPARENCY
4x more transparency*** thanks to a specific pigments balance.
Compared to a classic oxidative permanent colour, Glow gives your hair a sophisticated multi tonal look, with very subtle and translucent coverage up to 30% grey hair.

Discover the Glow shades , from beige, to ash & iridescent, designed for all bases.

Glow has been created for everyone and offers a complete palette of light and dark shades.

The light shades are specifically formulated for light bases, to be applied on bases from 6 to 9 &10.

The dark shades are specifically formulated for dark bases, to be applied on bases from 1 & 2 to 5.

As a glow shade can be applied on different base levels , the colour result can vary depending on the diameter of the hair , the undercoat reached , the oxidant level and the quantity of white hair.

Glow for everyone

Glow for all

Ask for your glow sevice in salon, whether you have natural or coloured hair, light or dark bases.

Glow & Glow Refresh

Discover the 2 new Glow services to give dimension to the hair: Glow service for natural hair and Glow Refresh for coloured hair.