Your most Faithfull blond

Ammonia Free


Coverage of up to 100% grey hair.


Permanent colour with high tenacity. Long-lasting, durable and faithful colour.


Up to 3 levels.

Development Time

35 min : depending on the service provided by your professional hairdresser total service time may vary.

Only your colourist can tailor your most faithful blond. Thanks to the patented High Resist Technology, experience faithful blonds with no brassiness even after 42 shampoos*. The 1st ammonia-free, no odor hair colour that offers optimal scalp comfort and visibly improved hair quality.
*instrumental tests.


Get inspired Color trends

Try iona on your own hair with StyleMyHair

Inoa, the ammonia-free odourless permanent hair colour for a unique hair colouring experience

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Ammonia Free

Inoa Blond Resist

Buy Inoa Blond Resist at your nearest hairdresser

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