Best seller iNOA

No ammonia permanent hair color with patented Oil Delivery System (ODS) technology.

Description

iNOA is a certified vegan product, containing zero animal-derived ingredients or byproducts.
iNOA's 89 shades are categorized into one of ten tonal families, are fully intermixable1, allowing you to effortlessly deliver on your clients' or your color inspirations.
iNOA is ideal for grey coverage, all-over applications, or use in a double-process service along with demi-permanent or lightener.
iNOA has the ability to lift up to three levels.
iNOA's low concentration of alkaline agents makes it an exceptional choice for clients of all hair formations, ensuring equitable color results.

Download iNOA color chart.
Download iNOA tech guide.

_{¹Excludes iNOA Intense Reds (Carmilane™, Rubilane™, and DMS special technologies) which should not be intermixed with any shades aside from iNOA Clear.}

What it does

iNOA delivers the following benefits in a no ammonia, 60% oil-based, vegan¹ formulation.
Up to 3 levels of lift.
100% grey coverage, with long-lasting results.
Visibly healthier hair, with +48% shinier hair.²
Uncompromised comfort, with an odorless, no-drip formula that is easy and fast to apply.

_{¹Contains no animal-derived ingredients or byproducts.

²Vs unwashed hair.}

How to use

Measure 2.1 oz./60 g. of iNOA Oil Developer (10-, 20-, or 30-volume) in a iNOA doser or scale for more accuracy.
Add 1 tube (2.1 oz./60 g) of iNOA haircolor.
Mix together until a smooth, creamy texture is obtained. Mist Metal Detox Pre-Treatment Spray on each hair section and apply iNOA formula with a brush on dry hair. Development time: 35 minute.

RESULTS:

Hydration & nourishment.
Visibly healthier hair, with +48% shinier hair vs. unwashed hair.

DEVELOPER:

1:1 Mixing Ratio.
10-vol. iNOA Rich Developer.
20-vol. iNOA Rich Developer.
30-vol. iNOA Rich Developer.

Service Opportunities

With iNOA you can introduce the following services in salon:

French Blending™ Service:

Retouch Blending: To maintain a blended look over time.

Softens the grey band, adds lighter and dimensional tones.

And also:

First reflect & shine: Recruit new clients to ammonia- free permanent hair color with patented Oil Delivery System technology.
First white hair & shine: For clients with up to 70% white hair, mix chosen iNOA target shade with iNOA oil developer 10/20/30 vol and process for 30 mins.
For 70%-100% white hair: If the chosen target shade is warm, mix ½ tube of the chosen target shade + ½ tube of the Gold Natural shade at the same level. If the chosen target shade is cool, mix ½ tube of the chosen target shade + ½ tube of the Natural shade at the same level. If looking for deeper or more opaque coverage, mix ½ tube of the chosen target shade + ½ tube of the Extra Coverage Natural (NN) shade at the same level.

For midlengths and ends, use target shade only.
Development time: 35 min.
Rinsing time: When development time is complete, thoroughly rinse color from the hair and shampoo once with iNOA Post-Color Shampoo and once with Metal Detox Shampoo to pro guarantee your color result. Follow with Metal Detox Mask.

Ingredients & Safety Warning

The ingredients list is subject to change and depends on country location selling. Consumers should refer to the product packaging for the most relevant ingredients list. In case of problem, please contact the consumer care center.