Reprogramming hair by acting at Keratin Alpha level to smooth the fiber, and to control frizz and volume. It delivers long-lasting, smoothness with natural movement, while preserving fiber integrity.

It is the primary protein that forms the very core structure of your hair, residing at the deepest level of the fiber. It is the building block that dictates each strand’s shape, strength, and elasticity.

Alpha-keratin is the fundamental structural protein that forms the hair. Its internal helical arrangement, along with the extensive network of bonds within the hair's cortex, dictates the strand's overall geometry, and ultimately determines if hair appears straight, wavy, or curly.

Keratin Alpha Sleek range has been formulated with stylists for all those who want to reduce frizz, improve smoothness, and keep hair straighter and softer, with results that last. In fact, while other at-home smoothing treatments only act on the surface of the hair for temporary result, Keratin Alpha Sleek transforms hair at Keratin Alpha level, for 2 weeks of smooth, frizz & volume control¹, ensuring faster and easier daily styling. It is suitable for all hair types, including those with frizzy and unruly hair.