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[Chroma Crème]

Beyond purple shampoo.
Color correct & care,
like a pro.

Exclusive tech: professional tailored dyes to neutralize unwanted warm reflects, now in the most caring formula*.

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For blondes to platinum blondes.

For light to medium brown hair.

For dark brown to black hair.

Purple corrects yellow reflects.

Blue corrects orange reflects.

Green corrects red reflects.

#Chromacreme

Discover Chroma Crème unique benefits.

  1. Homogeneous neutralization of unwanted warm reflects.*
  2. Upmost care.
  3. 3x more shine.**

[Before]

#chromacreme

The science
of color correction.

Freshly colored hair contains a mix of primary color dyes. After a few washes, some of the dyes fade. Yellow, orange or red reflects reappear. To correct unwanted warmth, choose the right color correction.

How to
choose
the right
color
correcting
shampoo?

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Purple corrects
yellow reflects.
Blue corrects
orange reflects.
Green corrects
red reflects.

How to use
Chroma Crème?

Drew Schaefering.

Mobile hairstylist & L’Oréal Professionnel artist.

@drewschaefering

Most color correcting shampoos in the market lack a sense of depth and pigmentation. Chroma Crème not only has the ability to counteract a wide range of undertones, but also deposit more dyes into the hair for shinier hair.

Chroma Crème formula feels like a shampoo with a soft, velvety texture when it is applied. Yet, after rinsing the hair feels like a treatment or mask was conditioning the hair.

Pierrick Béringer.

Color & Balayage expert.

@pierrickberinger

Chroma Crème provides uniform color correction, cosmeticity and shine, what we usually don’t have when using regular color correcting shampoos on the market.

My clients loved that they did not have to use a mask after Chroma Crème.

Tailored color correcting shampoos

Discover
Chroma Crème
range.

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