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[Serie Expert]

Reengineered to be more professional, more performant & more sustainable.

More performant

New Serie Expert, the by pros for pros.

Designed by pros for pros with our most expert scientists and hair artists, working hand in hand, in each part of the world.
Together, they tested and selected the most performing technologies to deliver the best technical performance for every service – color, balayage, lightening...

More performant

New Serie Expert, the hair tech pioneer.

We have drastically reduced the Serie Expert range to keep only the best of the best, resulting in a streamlined professional range that offers an exclusive level of performance, protected by 43 patents.

Discover the new serie expert

More performant

Discover the bestsellers
of Serie Expert.

Vitamino color

Vitamino color

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Absolut repair

Absolut repair

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Blondifier cool

Blondifier cool

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Pro longer

Pro longer

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Anti-metal cleansing cream

Anti-metal cleansing cream

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More professional

New design.

More professional, more performant
& more sustainable.

More sustainable

The new Serie Expert is eco-friendly.

Up to 100% recycled and plastic.

Less virgin plastic.

CO2 neutral
Main factory in Europe

Saving Water
With industrial water recycling loop.

More sustainable

Metal Detox

Discover our breakthrough innovation Metal Detox

Pro guarantee your color, balayage & lightening.

Patented technology with Glicoamine to neutralize metal inside the fiber & detoxify hair.

87% less breakage risk.
100% reliable color results.

Compatible with all color and lightening brands.

Learn more on Metal Detox

Discover the innovation
Metal Detox.

Metal neutralizer

Metal neutralizer

Spray

Neutralizes metal before color, balayage and lightening.

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Anti-metal cleansing cream

Anti-metal cleansing cream

Shampoo

Detoxifies the hair after the services.

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Anti-deposit protector

Anti-deposit protector

Care

Prevents new particles from coming back.

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Anti-deposit protector

Anti-deposit protector

Mask

Prevents new particles from coming back.

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