Discover the latest color trends by L'Oréal Professionnel.

INOA

The luxurious in-salon color experience. Powered by oil. No ammonia.

Dia Color

Demi-permanent color with no ammonia.
The end of dull hair is here with breakthrough Melanin Filler

French Balayage.

The professional 2-step technique associating perfectly blended lightening to a nourishing gloss.

Get inspired by French Balayage Pearls for dimensional, luminous and pearly effects.

Blond Studio.

The widest lightening toolbox for all services.

Dia Light

The acidic gel-cream technology to neutralize & gloss after lightening and refresh lengths after color, the French way.

Majirel.

Permanent hair color highly concentrated in
caring agents offering perfect coverage of grey hair.

My Hair [iD]

Discover the holistic global color consultation tool featuring iNOA.

Receive your professional diagnosis

Ask your hairstylist to experience My Hair [iD], the professional color consultation.

Latest haircolour innovations.

Dia Color

New in salon! Demi-permanent colour with no ammonia.

iNOA Black Abyss

Immersion into a surreal palette of pro-recipes for deepest blacks with a hint of colour results.

Dia Light

Discover the new 2 beige iridescent pearl shades and the 3 new cool pearl shades.

Majirel

A true-to-tone palette, highly concentrated in caring Ionène G.

iNOA Red Nebula

New cool burgundy reds with high visibility dyes.