Hair Color, Hair Care & Tools - L'Oréal Professionnel Canada

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iNOA #1 No Ammonia Permanent Hair Color brand in the World¹.

¹The leading professional non-ammonia permanent hair color brand Globally in 2025. Kline & Company, global sell-in value collected in local currencies in 2025, published May 2026.

OUR NEW ANTI-FRIZZ INNOVATION

Keratin Alpha Sleek

Transform hair for 2 weeks of smooth, frizz control.*

THE NEW PRO WAY TO COVER

French Blending™

Don't cover greys, blend them.
Multidimensional color.
Graceful grow-out.

THE PRO WAY TO DIMENSION

No Bleach
French Highlights™

Free to highlight, free from bleach.

NEW

[Dia light]

Hyaluronic acidic gloss¹ color.

¹See details on the redirect page.

NEW

Absolut Repair Molecular Bi-Phase oil.

Shake to shine.

2 years of damage repair.¹
100 hours of shine.²

¹ Instrumental test at the cuticle level.
² Instrumental tests.

Trending now.

Discover your new favourite hair products.

Vitamino Color Spectrum.

Locks in glass shine.

iNOA.

The luxurious in-salon color experience.

Absolut Repair Molecular Mask.

Repair 2 years of damage in 1 use.

AirLight Pro.

Dry with the speed of light. No damage

The end of dull hair is here.

I don’t have to worry about dry scalp anymore!

Keep your hair perfect at home with our pro routines.

Damaged hair & split ends.

Absolut Repair Molecular restores your hair's strength, elasticity and movement.

Anti-breakage & strength.

Metal Detox protects from hair breakage & color shift.

Shine & color radiance.

Vitamino Color Spectrum locks in glass shine and your day 1 color vibrancy.

Deregulated scalps & hair loss.

Start your scalpt reset With Scalp Advanced.

Curly hair for each type of curls and coils.

Express your curls, the pro way with Curl Expression.

Ready for a hair transformation?

Your perfect hair journey starts here. Find your cloest salon and take an appointment.