iNOA #1 No Ammonia Permanent Hair Color brand in the World¹.
¹The leading professional non-ammonia permanent hair color brand Globally in 2025. Kline & Company, global sell-in value collected in local currencies in 2025, published May 2026.
OUR NEW ANTI-FRIZZ INNOVATION
Keratin Alpha Sleek
Transform hair for 2 weeks of smooth, frizz control.*
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THE NEW PRO WAY TO COVER
French Blending™
Don't cover greys, blend them.
Multidimensional color.
Graceful grow-out.
NEW
Absolut Repair Molecular Bi-Phase oil.
Shake to shine.
2 years of damage repair.1
100 hours of shine.2
1 Instrumental test at the cuticle level.
2 Instrumental tests.
Trending now.
Discover your new favourite hair products.
Keep your hair perfect at home with our pro routines.
Damaged hair & split ends.
Absolut Repair Molecular restores your hair's strength, elasticity and movement.
Ready for a hair transformation?
Your perfect hair journey starts here. Find your cloest salon and take an appointment.
Choose your country for a personalized experience.
Choose your country for a personalized experience.