In 2017, Serie Expert reinvents itself and turns a new page in its history! New packaging that is more environmentally-friendly and more personalization both in salon and at home. This new Série Expert, which has been revamped from A to Z.
We used the opportunity to improve its environmental footprint, thanks to more long-lasting retail formats, more environmentally-friendly packaging and reusable dispensers. With 13% less plastic on average in its packaging, the new Série Expert makes savings of -58 tons of plastic every year. For it, the bottles have been reimagined to maximize their capacity.
Each woman’s hair is unique, differing according to several criteria: hair type, past treatment and beauty routines, as well as the different needs and desires of each person. Série Expert includes some 15 treatment ranges grouped into 4 families to meet all needs.